Media Management

Who we are?

The Media Division is one of the division of Asiapr. We offer a dedicated service in all aspects of the media function of communication. Although we cater predominantly for the crucial media role in advertising, we understand media’s role in the marketing mix. Reaching a target audience may mean more than just advertising, and we provide the thinking behind the delivery of messages to customers.

Our core strengths:

• Sector Research
• Partner relationship management
• Conversion optimisation
• Due diligence & Concept testing
• Project management
• Team building/management
• Interim management
• Troubleshooting

What we can do for you?

  • Media Campaign – behind every good campaign is a better brief. It is critical for us to make the best briefing from clients – we will write briefing documents for clients who may not fully understand the process of briefing the media, using our own checklist.
  • Research and Planning – All our expert will be more than happy to help you planning your communication planning programmes. It will help you to achieve the best target of your respective institution.
  • Media Advertising Planning – We will assist the client to develop a srong and comprehensive plan to an advertising proposition.
  • Negotiation – understand the buying process and ensure that it works to the best advantage. Distinguish buying from placement. We do both.
  • Presentation – written or live. We know how to talk to people and media.
  • Call Screening – for busy clients, talking to the media can be a huge distraction. We take away the pain.
  • Training – Media Awareness Training is a major benefit for marketeers, agency account management and media sales teams. Get a 360 degree view of how media’s role in your job will help you get the best out of your job.
  • Speech Writing – You are to busy to create your speech for certain event? We’ll prepare any type of speech to meet your ultimate demand of presentation.
  • Media Monitoring – You want to know what the media said about you? Their agenda setting and framing? Who are the audiences of the media? Who the people behind the media? Leave it to us .
  • Publicity service - Good publicity campaign management leads to editorial coverage, which is not only cheaper than paying for advertising space, it is also far more effective, especially in publications that requires trust and respect.
  • Media Handling during crisis – Crisis occur in your company??? The media gandling has become your main considerations? You have problem in maintain mutual relations with media?? We will support you….… we will provide communication back-up to support feeding the media during crisis.
  • Production and Post Production – You needs visual and audio communications materials for all kinds of media? You want to produce audio and video productions? We will provide it for you.
  • Ethics and law media -  we will support you whenever law and ethical problem might arise between the media and you.

Who we do it for?

We hit the ground running in most market sectors, either because we have worked for or are working for clients in the following areas:

  • Recruitment,
  • Property
  • Fashion
  • Home Interest
  • Financial Services
  • Motors
  • Retail
  • Public sector
  • Building Industry
  • Education
  • Travel & Leisure
  • Grey market
  • B2B
  • Telecommunications
  • Oil & Gas

How we do it?

  • Integrating media into the overall marketing strategy
  • Working as an extension your respective institution
  • Considering and providing deeply every option to arrive at the best solution
  • Building strong relationships as a foundation for business, with clients, agencies & media
  • Responding quickly to the brief & its interpretation.
  • Reviewing the media  on a regular basis
  • Monitoring the results and report as an comprehensive report
  • Developing designed training/program for quality improvement
  • Be service oriented, focused and personal touch.